Daily Harvest

Daily Harvest is a convenient, delivery service that creates delicious and nourishing smoothies.

Project overview

The goal of this campaign was to communicate the unique value of the product to drive signups as well as create brand awareness. The primary consumers are women 25-54 who are busy professionals, conscientious moms, and upscale fitness goers. Using Pinterest’s best practices, I created a variety of concepts to test and gather data on what best-engaged consumers.